Seb Chan
Museum Powerhouse
On the web
- Twitter: @sebchan
- Blog: fresh + new(er)
Sebastian Chan is currently the Head of Digital, Social and Emerging Technologies at the Powerhouse Museum. He is also currently a member of the Australian Government's Government 2.0 Taskforce.
His other interests include electronic music and digital art, and he has directed and curated large scale national and international events and festivals, and also produces related media from radio broadcasts to print. In his spare time he runs a independent music magazine, Cyclic Defrost.
At the Powerhouse he also runs the popular Fresh + New blog covering issues and new ideas around digital media and museums at www.powerhousemuseum.com/dmsblog/
Webstock 10
Continuous Refinement and Data Driven Dynamic Personas
As we all know, launching a new site is just the beginning. Continuous iteration and refinement are lofty goals but often in content rich sites changes are slow and time consuming. You've probably noticed the headlines on of news articles on newspaper websites subtly changing throughout the day - how might this work for other less 'time sensitive' but equally content rich sectors? In this presentation I will walk through some data driven changes we're making to a cultural website using a mix of simple web analytics and custom metrics to segment visitors and gather 'real user' personas and tailor and tweak content production on the fly.