Entrepreneurial Design
As part of the Webstock Master Class series of workshops, Bek Hodgson will be presenting a workshop on 'Entrepreneurial Design' on Tuesday 18 August.
| When | What |
|---|---|
| Tuesday 18 August | Entrepreneurial Design - Master class workshop |
The cost of this workshop is $695 (inc GST). This includes lunch, morning and afternoon teas.
About Bek
Bek Hodgson is a Visual and Interaction Design Consultant for global community-based e-commerce sites, products and brands.
Inspired to empower all people to share, market and sell unique and valuable services and creations, Bek has led teams for a wide range of companies in the development of visual and interactive systems that inspire. Prior to consulting, Bek led UX and visual design at Etsy, a marketplace for handmade goods. Before Etsy, she worked at Blurb, a self-publishing company based in San Francisco, where she designed their award winning e-commerce site.
Charged to usher in sweeping changes to the ways in which people participate in the creation, manufacturing, distribution and life cycle of goods, Bek works to establish communities of connectivity and collaboration, and builds tools and experiences that enable them to thrive.
What is this about?
Bring your ideas, big and small, and dive into a one-day intensive workshop that will help you brand, design and plan for the development of your own personal web project or business startup.
Who is this workshop for?
Anyone who wants to take a great idea to the next step. Whether you are a designer, a developer or just an interested and active participant––this workshop will give you hands-on experience with the start to finish process of branding, designing and developing a successful web startup.
What do I need to bring?
Not a thing. Materials for the session will be provided, but if you have a favorite sketch pad, grid paper or writing device, bring it along. While not necessary, computers are welcome and could come in handy as you explore principles covered in 'Design for Impact'.
Workshop schedule
Brand it with Love
9:00 - 10:30
Start your day with a cup of joe and a collaborative branding session set to identify the key elements that will inform the voice and visual expression of your new idea.
Make your Mark
11:00 - 12:30
Now equipped with the tools needed to inform visual expression, we will explore the nuances of logotype design and mark making. Learn why bigger isn't always better, short can indeed be sweet, and gestalt is paramount.
Design for Impact
1:30 - 3:00
Whether you are designing a boutique site for a select audience or a community site for the masses, learn how to apply fundamental design and development principles to your process. Discover how the use of grid systems provides a flexible framework for your site to grow and change. Explore the fundamentals of composition, hierarchy, use of color, type and image as vehicles to engage.
Feed on feedback
3:30 - 5:00
With the advent of the web, we don't have to wait for our designs to hit the shelf to solicit feedback - it's available anytime we want it. Explore the benefits of user testing, rapid prototyping, collaborative development and iteration, and learn why embedding these practices early on allows for greater successes as your site continues to develop.
Other events you may be interested in
- Alex Wright will also be presenting a workshop on 'Stalking Your Users' on Wednesday 19 August.
There is a discount of $50 per workshop for attending both workshops. - Both Bek and Alex are judges for the ONYA web awards and will be attending the awards ceremony on Thursday 20 August.