Tom Coates is the founder and president of Product Club, a new product development and invention company based in San Francisco. Before that he was Head of Product for the Yahoo incubator Brickhouse where he developed the pioneering location sharing project Fire Eagle. He’s also run a small R&D group at the BBC and been Production Editor of TimeOut.com. He writes and talks extensively about many areas of technology, including the Web of Data, social software and network-enabled physical objects and environments. He also advises start-ups like Lanyrd and Weathermob.