The power of delight is underutilized in web design. We’re not delighting users enough. Yes, we need to align with business strategy. Yes, we need help users to accomplish tasks and goals. Yes, we need to create usable, accessible interfaces. But that’s just a baseline. To surpass this, we must remember that users are human. They have emotions, insecurities, passions, and desires. The service industry recognizes this, and has, for decades. We too, should be spending more of our time building moments of joy and satisfaction into our design and our products. Doug will focus your attention on a true differentiator in modern product design: delivering experiences that delight.