Webstock '10: Ben Cerveny - Off the Grid: New Models for Designing Games, Products, and Places

Ben Cerveny

Off the Grid: New models for designing games, products, and places

Emerging toolsets in digital design allow creators to rapidly explore many possible combinations of attributes and sculpt solutions out of algorithmically evolved modular components. These tasks might come to resemble the tending of a garden of generative processes, rather than the programming and engineering tasks we engage in today. From where are these new models emerging? and how might designers and engineers of today think differently about their domains in the coming decade?