Think of the formats we love: books, two-hour movies, serial TV dramas, blogs… the list goes on and on. All of these formats had to be invented. But how does that happen? How do new formats get started? And how might a person participate in this process of “media invention”? To find out, we’ll travel back in time: from Webstock 2013 in the warm Wellington Town Hall, all the way back to the turn of the 20th century… and the shadows of the Black Maria.