Design systems are increasingly popular, and with good reason: When done right, they help us create better user experiences across an organization, with less effort. And yet…design systems only address the details.

The most critical aspects of a user experience are defined at a much higher level, starting with the business model and the definition of project “success.” Kim argues that we should approach bigger decisions in a similarly systematic way, and offers a combination of ambitious and pragmatic ideas for how to start doing so.