Content strategy connoisseur

Karen spent the past 15 years helping companies publish on the web, and today, she’s doing it again with mobile. Her book, Content Strategy for Mobile, describes how content structures, editorial processes, and content management technologies need to evolve to support what she calls “adaptive content.”

Karen earned her expertise in web content by helping dozens of traditional publishers adapt their content for web and mobile, including The New York Times, Condé Nast, Hearst, The Atlantic, and Time Inc. She also works with companies in financial services, healthcare, technology, and manufacturing to help them “think like publishers.”

Photo of Karen by Jeffrey Zeldman.


As well as keynoting on Friday 28th June, Karen will be running a full day workshop, Design System & Content Models: BFFs or Frenemies, with Ethan Marcotte on Thursday 27th June.