Fuss over seemingly little details

Rowan Simpson:

I’m not sure how they convince these people to travel half way around the world to come and talk to us, but good on them for doing it.

Actually, that’s not true at all. It’s obvious how they do it. They treat the speakers like rock stars, fuss over seemingly little details, and go the extra mile to create a great experience for everybody who attends – right down to the t-shirts, bags and name tags. It works! Even people who attend lots of conferences seem to love it.

[Via : Rowan Simpson.]