How does a design tell a story?

Kalena Jordan reports on Jason Santa Maria’s session Good Web Design Ain’t Easy:

Jason started his Webstock presentation by changing his subject entirely. He originally wanted to talk about how to use grids and tyopography etc but realized he had to start with storytelling – storytelling with a plan. He decided that a better title for his talk was Design for Communication. How does a design tell a story?

[Via : Webstock: Good Web Design Ain’t Easy – SiteProNews Blog.]